Welcome To TAAS
Welcome to TAAS
Empowering Growth, Connection, and Change Through TA Since 1989
Founded on 27th May 1989, the Transactional Analysis Association Singapore (TAAS) has been a trusted home for individuals and professionals passionate about understanding human behaviour, improving communication, and fostering personal and professional growth through Transactional Analysis (TA). We are a professional, non-profit association committed to supporting TA practitioners, therapists, educators, coaches, and anyone seeking greater self-awareness and relational clarity. Whether you’re curious about TA or on the path to certification, you are welcome here.
Message from the president
Dear TAA (Singapore) Members and Friends,
“Welcome to the Singapore Transactional Analysis Association (TAA) Singapore. As the founder and current president, I am honoured to serve in this role and remain deeply committed to advancing the field of Transactional Analysis (TA), while supporting our members in both their personal and professional development.
Our Executive Committee is dedicated to applying Transactional Analysis (TA) to enhance relationships—personally and professionally—and together, we aim to foster a more compassionate community here in Singapore. We are a vibrant and growing association, comprising experienced TA practitioners as well as individuals who are just beginning their TA journey. I warmly invite you to engage with us. Let us share our knowledge, learn from one another, and grow together as professionals.
At TAA, we are committed to nurturing a community that values diversity, promotes cultural awareness, and encourages professional growth. Our upcoming conference in January 2026, titled “A TA Lens on Mental Health: Embracing Diversity and Inclusivity,” will offer us meaningful opportunities to exchange ideas, deepen our understanding, and advance the practice of TA in psychotherapy, education, counselling, and organisational settings.
I encourage you to participate in our initiatives, attend our events and conferences, and contribute actively to our shared mission. Together, we can champion mental well-being and create impactful, inclusive change that reaches individuals and communities everywhere.
Warm regards,
Dr Jessica Leong
President 2025
Transactional Analysis Conference
About Transactional Analysis
Transactional Analysis (TA) is a holistic psychological approach that helps us understand both our inner world and how we interact with others. It explores the patterns we develop from childhood and how these influence our thoughts, feelings, and behaviours today.
TA provides practical tools to improve self-awareness, build healthier relationships, and live with greater autonomy and authenticity.
Meet EXCO Committee 2024/26
Dr. Jessica Leong
President
Reena Goenka
Vice-President
Irene Toh
Honorary Secretary (Re-elected 3rd term)
Kenneth Kwa
Assistant Honorary Secretary (Re-elected 2nd term)
Yap Huay Khem
Honarary Teasurer (Re-elected 2nd term)
EXCO Members
Balasubramaniam Garunaharan
Charlene Teo
Karl Desouza
Kong Seet Mui
Serene Lee
Vandana Khana
Tommy Loke
Abhinav Prakash
Frequently Asked Questions
Transactional Analysis (TA) is a psychological theory and method developed by Dr. Eric Berne. It helps individuals understand their thoughts, feelings, and behaviours through the lens of ego states—Parent, Adult, and Child—and the patterns of communication they form in relationship
Membership is open to anyone interested in learning or applying TA—this includes counsellors, educators, coaches, therapists, social workers, corporate professionals, and students. Whether you’re just curious or on the path to certification, you’re welcome at TAAS.
TA supports individuals in identifying unhealthy patterns, inner conflicts, and emotional wounds. Therapists use TA to help clients understand their “life scripts” and create new, healthier ways of thinking, feeling, and relating to others.
In education, TA is a valuable tool for improving student-teacher communication, classroom behaviour, and self-esteem. Educators use TA to build respectful learning environments that foster emotional intelligence and personal growth in students.
Yes. TA is applied in leadership development, conflict resolution, and team communication. It helps build emotionally intelligent workplaces by equipping people with tools to understand group dynamics and improve interpersonal effectiveness.
TA is widely used in life and executive coaching. It helps individuals examine recurring behaviours and self-talk, shift limiting beliefs, and make autonomous choices to lead more fulfilling personal and professional lives.
Definitely. TA helps parents understand their own reactions and those of their children. It provides a framework to break negative cycles, communicate more effectively, and create emotionally safe family environments.